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Paid Advertising

Meta, Google, and OTA campaigns built, managed and optimised by one person — me. You’ll always know what’s running, what it’s costing, and what it’s delivering.

WHAT I DO

Great paid media starts with the right strategy & someone who stays accountable for the results.

I work directly with every client, managing strategy, creative and optimisation from day one. No handoffs. No account managers. No set and forget. Your campaigns get my full attention, reviewed and improved every single week.

Whether you are a brand ready to scale or a business starting fresh, I build a paid media strategy around your specific goals, your audience and your budget. Every campaign is built from scratch and structured to perform.

WHAT’S INCLUDED

Every platform. Every campaign. Every result.

I build and manage paid social campaigns across Meta, LinkedIn and TikTok, targeted precisely and optimised every single week.

Social Media Advertising

Facebook, Instagram, LinkedIn and TikTok are not just places to post content. They are some of the most powerful advertising platforms in the world when used properly. The difference between an ad that works and one that drains your budget comes down to who sees it, what it says, and whether anyone is actively improving it. I handle all of it. I research your audience so your ads are shown to the people most likely to become customers, write the copy and shape the creative direction, and manage everything week to week so your campaigns improve over time rather than sitting untouched. Every month you get a plain English report that tells you exactly what ran, what it cost, and what it delivered. No jargon, no guesswork.

Audience research and segmentation
Creative strategy and ad copywriting
Meta, LinkedIn and TikTok management
A/B testing and weekly optimisation
Retargeting and lookalike audiences
Monthly performance reporting

Google Advertising

When someone types what you offer into Google, you want to be the first thing they see. That is exactly what Google Ads does. It puts your business in front of people who are actively searching for it right now, not just scrolling past. The problem is that Google Ads can spend your money very quickly if it is set up wrong. Broad, poorly chosen search terms, weak ad copy and campaigns that nobody is actively looking after are the most common reasons businesses waste their budget. I build your campaigns properly from the start, choose the right search terms, write ads that actually get clicked, and make sure every click is tracked so you know which ones turn into real enquiries or sales. Then I review and improve everything every single week.

Keyword research and competitor analysis
Search, display and Performance Max
Ad copywriting and extension setup
Bid strategy and budget management
Conversion tracking and goal setup
Weekly optimisation and reporting

How It Works

From brief to results, here's the process.

I learn everything about your business, goals, and audience before anything is built.

I build a tailored paid media plan around your budget, objectives, and competitive landscape.

Your campaigns go live fully tracked and properly structured. Every detail is confirmed before a dollar is spent.

Every week I review performance, cut what isn't working, and push harder on what delivers results.

Each month you receive a plain English report — no jargon, no vanity metrics, just what's working and what it costs.