06 /

Marketing Strategy

Audits, strategy and consulting delivered personally. Honest about what is working, direct about what to do next and clear on how to measure progress every step of the way.

WHAT I DO

Great marketing starts with a clear strategy.
Here is how I build one around your business.

I work with businesses to build strategic clarity from the ground up, identifying the right channels, allocating budget where it will perform and creating a plan that gives every marketing decision a clear direction. No agency bias. No templated recommendations. Just honest advice.

Whether you are starting fresh, refining an existing approach or want an experienced eye across your current activity, I provide commercially honest advice built entirely around your business. Every recommendation is practical, prioritised and clear enough to act on from day one.

WHAT’S INCLUDED

Clear direction. Honest advice. Real outcomes.

All delivered by me, personally. No junior consultants. No templated reports. Just straight advice built around your business.

Digital Audit

Before you invest further in marketing, it helps to have an honest picture of where you currently stand. I conduct a full audit covering your website, SEO performance, social media, paid advertising and content, benchmarking everything against your competitors and identifying the gaps that represent your clearest opportunities. You receive a clear written report with every finding prioritised by impact and a 90-day action plan telling you exactly what to address first, second and third.

  • Full audit of website, SEO, social media, ads and content
  • Competitor benchmarking and gap analysis
  • Written report with prioritised recommendations
  • 90-day action plan with clear next steps
  • One-hour briefing call to walk through all findings
  • Delivered within five business days

Marketing Strategy

A clear plan connecting every activity to a measurable outcome turns marketing from a cost into an investment. I build a comprehensive strategy around your specific business, covering which channels are right for you, how to allocate your budget, what to say to your ideal customer and what success looks like at every stage of the year. The result is a marketing playbook you can use to make confident decisions, brief suppliers clearly and measure real progress every month.
  • Ideal customer profiling and audience research
  • Channel selection and budget allocation recommendations
  • 12-month marketing roadmap
  • Campaign and content direction
  • KPI framework and measurement plan
  • Quarterly review and strategy update

HOW IT WORKS

From conversation to clarity, here's the process.

01

Discovery

What are you currently doing, what is it costing and what is it actually producing? I ask the questions that give your strategy a solid foundation.

02

Audit

Your entire digital presence examined against your competitors and your goals. No assumptions and no generic benchmarks.

03

Strategy

A clear plan built around what the audit reveals. Which channels to prioritise, where the budget should go and what to focus on first.

04

Briefing

Every recommendation walked through with you in plain English so you know exactly what to do and why.

05

Action

A prioritised action plan telling you what to do first, second and third. Clear enough to hand to a supplier and act on immediately.

Ready to get clarity on your marketing strategy?

Let’s start with a conversation about where your business is now and where you want it to go. No obligation. No hard sell. Just honest advice from day one.
Book a Free Discovery Call