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Content Marketing
Graphic design, photography coordination, email campaigns and content strategy built around your brand and managed from brief to publication.
WHAT I DO
Content without strategy is just noise.
Here is how I make it count.
I manage the entire content process from strategy through to design, photography coordination and distribution. Every piece of content has a clear purpose, every channel connects to the same goal and every month I report on exactly what is working and where results are coming from.
Whether you are starting from scratch, refining what you already have or simply need someone to take full ownership of execution, I build a content plan specific to your business, your audience and your goals. Every channel has a role and everything is tracked from the start.
WHAT’S INCLUDED
Strategy to production, start to finish.
From the initial brief through to design, photography coordination and email delivery — every part of your content is managed by one person who understands the full picture.
Graphic Design
Professional, consistently branded assets ready to use across every platform and touchpoint. Whether it is social media graphics, digital ads, event flyers, menus or campaign materials, everything is created to match your brand and delivered on brief.
- Social media graphics and post templates
- Digital ads for Facebook, Instagram and Google
- Email graphics and newsletter layouts
- Flyers and posters for events and promotions
- Menus, brochures and other printed materials
- Consistent branded visuals across every platform
Photography & Video Coordination
Professional photography and video change how your business is perceived immediately. I manage the entire process, from briefing and sourcing the right photographer or videographer through to coordinating and directing on the day. You show up, we capture what your business needs and the content is delivered ready to use
- Creative brief and shot list preparation
- Photographer and videographer sourcing and coordination
- On-shoot creative direction
- Short-form video concept and scripting
- Content repurposing strategy across channels
- Delivery and asset management
Email Marketing
Email goes directly to the people who have already shown interest in your business, with no algorithm deciding whether they see it or not. A well written, well timed campaign can drive more enquiry, more bookings and more sales than almost any other marketing activity. I handle the strategy, the writing, the design and the sending. You always own your list and your data.
- Setting up your newsletter system from scratch
- Works with any email platform you already use
- Email campaign strategy and planning
- Writing and designing each campaign from scratch
- Managing and organising your subscriber list
- Monthly reporting on opens, clicks and conversions
HOW IT WORKS
From brief to results, here's the process.
01
Discovery
I review your existing assets, brand identity and audience to understand what you already have, what has worked and what your content needs to do.
02
Strategy
Every channel, format and campaign mapped out in a clear content plan. What gets designed, what gets shot, what gets written and when it all goes out.
03
Create
Graphics designed, shoots briefed and coordinated, emails written and every asset produced to a consistent standard and reviewed before it reaches your audience.
04
Publish
Content goes live on a consistent schedule across every channel, formatted specifically for each platform so it performs where your audience actually is.
05
Report
Every month I review what performed, what did not and why, so your content strategy improves over time and you always know where your results are coming from.
Ready to give your business the content it deserves?
One specialist managing your content from strategy to production. Every piece purposeful, every channel working together.